Client: Fusion Software
Category: Production Services / Content Curation / Motion Graphics
Technologies: After Effects, Illustrator, Photoshop, Premiere Pro
Work: 1 long tradeshow background video, 3 individual product promos
Dallas (TX) based company, Fusion Software provides highly specialized and integrated solutions that have served as the building blocks for retail companies during the past 20+ years.
The Fusion Retail Management System (FusionRMS) is a suite of cloud-enabled integrated applications, including Point-Of-Sale, Warehouse Management, Digital Marketing, and Accounting that are specially designed for today’s retailers.
As a regular participant in national and international tradeshows, Fusion required the production of a long background video (no sound) that could run in a loop in the screen monitors at their booths. The solution was to design and produce a visually engaging video that could capture the attention of passing tradeshow attendants, and attract visitors to the stand while at the same time promote Fusion’s products.
At the same time, the video was planned in a way that it could be used as the base for a series of three separate product promos. These promos follow the same stylistic approach, designed in a way that titles and motion graphics communicate the messaging instead of a narrator. The difference is that music was also included, but the audience will be able to enjoy and capture the essence of the products even in noisy environments or situations where audio can’t be used.